GUILTY magazine is a magazine that focuses on how to make the best of life – especially during a pandemic. The articles in the magazine are about music, lifestyle, fun activities to do during the pandemic, and more. Because the magazine is all about fun and enjoyment, I’ve decided to use funny, messy looking illustrations to create a playful vibe. See the page illustrations to take a better look at the illustrations.
During my internship at Doorrood, one of the ways to show what you learned during your internship, was to make a booklet of some sort in which you talked about your experiences. This was mandatory for all students. My supervisor wanted to set up an assignment that was about my passion and my interests, not just something I had to make for college. After deciding I wanted to do something with illustrating, we concluded it would be a great opportunity for me to create illustrations for a company I knew. I picked De Lindenberg, which is a “house for culture”, that provides all sorts of creative workshops and courses. The challenge was to create illustrations that were playful, colourful but not childish. The illustrations were made to help people who are visiting De Lindenberg find their way. I chose the six kinds of workshops and courses they offer: theatre, music, singing, crafts, writing and dance.
The illustrations are all drawn in one single stroke. To get the right shape, I used yarn to “map out” the lines, which was a fun experience. Based on those lines, I created digital illustrations and combined those with colourful shapes. These shapes can be used on their own as well, for instance they can be made into a pattern or shown on a ticket for a show. To show how these illustrations look as a part of a design, I made a few mockups.
K-Lixer is a new brand that sells kombucha drinks. Kombucha is a drink made of fermented tea. It is said to be very healthy. K-Lixer sells three different flavours; ginger & berry, grapes & flowers and mom & raspberry. The illustrations on the packaging are made by hand and then digitalised and coloured. I’ve chosen for vibrant colours to make sure the new K-Lixer drinks stand out when you’re walking through the supermarket. The colours also resemble energy. See the page illustrations to take a better look at the illustrations on the packaging.
Creallure is a symposium about typography. For this design I’ve designed the letters of the words science and art. Each letter is individually designed, printed out and photographed. The different shades of white and grey in the background of the letters are from different types of lightning. I wanted to capture the endless possibilities and variations of typography. Each letter has been individually placed, to make sure there is a playful ensemble.
Skatepark Utrecht – or SPU – is a skatepark that wanted a new logo. Because skateboarding is now an Olympic sport, they wanted a more professional logo. They also asked for an app in which skaters could make teams and challenge other teams.
GO FAR, GO GREEN!
Go Far, Go Green! is a fictional travelling agency. GFGG focuses on making sustainable traveling accessible, fun, and cheap. It focuses on traveling to a destination by train, no expensive hotels but affordable alternatives. GFGG wants to make sustainable traveling interesting to students and young families. To make sure this way of traveling gets popular amongst people, and to encourage people to choose to make a difference.
FREAKY FOOD FESTIVAL
Freaky Food Festival is a festival that makes everything possible. It’s a mix of food, theater, music, and “weird stuff”. There’s a unique vibe that’s intriguing and interesting. It is a festival which combines imagination and gastronomy. Which is why I’ve chosen to make illustrations that are kind of weird in a way that makes it hard to keep your eyes off of them. See the page illustrations to take a better look at the illustrations.
Most of the designs on this page are school projects. But unlike the others, Onderwijs OMT was the first project that wasn’t one assigned by our teachers. This project was part of “Het Bureau” – lessons in which we work in groups as a designing bureau. We work with clients who seek our help, and the responsibility is ours. The teachers have a restrained role, but are frequently updated on our progress. The designing, contact with the client, and everything that comes along with it, is up to us, the students.
Everything designed for Onderwijs OMT is made by the bureau MADM Design, which consists of students Mariska Stomphorst, Aniek van Dasselaar, Diana van Asselt and Marit Jansen. All currently studying Graphic Design at Grafisch Lyceum Utrecht.